Apple whose company which country. Apple Inc. Company Overview. (Apple Inc.)

2012/03/13 | Miscellaneous

A pple is a well-known American company manufacturing personal and tablet computers, as well as phones, audio players and software. Who is the founder of Apple?

Apple Corporation was created by Steve Jobs and Steve Wozniak. The story begins from the moment when Jobs and Wozniak themselves assembled the first PC. After they sold the first few dozen computers, their project received funding. Apple was incorporated in 1976.

Let's talk more about who is the founder of Apple. Steve Jobs is an interesting person. He was born in California. His biological parents were from Syria, they gave Steve to raise a foster family in early childhood. The Steve Wozniak family was originally from Ukraine.

Already at Jobs' school, electronics became interested.

How to become the second Steve Jobs?

He was more likely to reach out to peers, but to communicate with older children. So Jobs and became friends with the second founder of the future Apple Corporation Steve Wozniak. Before they assembled their first personal computer, BlueBox became the petty hooliganism of young people. This so-called blue box was a device that allows you to make long distance phone calls completely free.

After leaving school, Steve Jobs went to college, but after half a year was expelled from there on his own. It was not easy for a young man to live. But after some time, Jobs was hired by Atari, a computer game company.

And Stephen Wozniak, who is also the founder of Apple, was educated at the University of California. When creating their first computer, both Steve initially did not set themselves high goals. But later, Steve Jobs got the idea to sell such a machine in the form of a fully assembled personal computer. He managed to convince a friend with such an argument as he would at least have something to tell his grandchildren. The first computer at Apple was recognized as a true engineering miracle in the mid-70s computing industry. The ease of use was surprising!

As for the name of the company, there is not a single version in this regard. According to one of them, due to the lack of any ideas, Jobs suggested giving the name of the company in honor of his favorite fruit (apple). Others argue that the name of the company is due to the fact that it was important for Jobs that the current Apple corporation should stand in front of Atari in the telephone directory.

Apple History

The 20th century is commonly called the century of aviation and cosmonautics. But the 70s of the last century can also be called the era of the formation of the modern IT industry. And not the last role Apple played here.

Apple's history began thirty years ago when two friends, Steve Jobs and Steve Wozniak, decided to found their own computer manufacturing and manufacturing company. Officially, Apple was founded on April 1, 1976, and it was then that the manually assembled Apple Computer I appeared on the market - 175 pieces were assembled and sold in ten months at a price of $ 666.66. In fact, Apple I was a motherboard without a case, keyboard, sound and graphics.

In February 1977, Michael Scott became president of Apple.

When Apple Was Founded: A Brief Success Story

A significant step forward was the release in April of the same year, Apple Computer II - the first personal computer with color graphics. Here there was support for displaying various colors on the screen, commands were developed for working with sound, and therefore, there was a built-in speaker and keyboard, it became possible to quickly change the display image, there was a power supply, etc. All this “stuffing” was packed in a specially designed molded plastic case, which distinguished the new Apple from other computers that looked like clumsy sheet metal boxes. Then the world-famous logo appeared - a bitten multi-colored apple - created by the advertising agency Regis McKenna.

In May 1979, Apple employee Jeff Raskin began working on a new all-in-one computer that was targeted at the average user. This period can be called the beginning of the birth of the first Macintosh.

In 1983, Apple launched Lisa, the first personal computer with a graphical user interface, named after Jobs’s daughter. But due to the rather high price and a limited set of applications, this model is not widely used. Although from a commercial point of view Lisa was a complete failure, nevertheless, its release was not in vain - the Lisa 7/7 operating system used here had a window interface, a buffer that allowed data transfer between applications, and much more.

Apple officially unveiled its very first Macintosh on January 22, 1984 with a 1984 commercial based on the plot of a book by D. Orwell. This clip was named the advertising clip of the decade, received a grand prix at Cannes and is still considered one of the most original in the history of advertising. This event was a significant milestone in the history of personal computers. With the advent of the Macintosh, the way people think about computers has fundamentally changed, and the foundations that all computer companies have begun to use have been laid. In September of the same year, Apple began selling Macintosh 512K computers for $ 2,495.

Years passed and, naturally, the computer industry did not stand still. Throughout the course of improving Macintosh computers, their operating system Mac OS (System) also developed, that is, new features expanded, its individual elements changed and new technologies were introduced. When Mac OS was first introduced in 1984, for that time it was the perfection of modern programming.

The system was developed from the very beginning with the expectation that any user who did not have the necessary qualifications, first sat down at a computer, could immediately start working on it immediately without delving into the technical parameters. Operating systems for other platforms that appeared several years later offered things like secure memory and multitasking, which ultimately gave the best user experience. Apple did not integrate these things into Mac OS because the microprocessors that were available during the development of Mac OS were not powerful enough. But over time, Mac OS acquired additional functionality, while remaining the easiest to learn and use. Convenience and simplicity of work in this system were one of the main goals of its creators, and the internal logic of the interaction of individual parts of the operating system was primarily subject to these requirements.

When Apple faced the question of developing a new generation operating system, after weighing all the pros and cons, the company decided to use the development of NeXT, which used operating systems under the general name UNIX, as the basis for the new Mac OS. It was the OpenStep system (NeXTStep) that became the basis for building the new Mac OS. The developers of the new Mac OS needed to ensure a smooth transition from the old system to the new one so that users could still work with a large number of existing programs until they were created more powerful and convenient. So the new Mac OS X came about.

Material taken from the site www.themacspin.com.

I do not trust a computer that I can’t lift.
Steve Jobs.

IPhone creator Stephen Paul Jobs, better known as Steve Jobs (Eng. Steven Paul Jobs, Steve Jobs) - one of the founders of Apple, Next, Pixar and a key figure in the global computer industry, a person who largely determined the course of its development.

The future billionaire was born on February 24, 1955 in the town of Mountain View, California (ironically, this area will be destined to become the heart of Silicon Valley later on). Biological parents of Steve Abdulfattah John Dzhandali (Syrian emigrant) and Joan Carol Schieble (American graduate student) gave the illegitimate child for adoption to Paul and Clara Jobs (nee Hakobyan). The main condition for adoption was Steve getting higher education.

Back in school, Steve Jobs became interested in electronics, and when he met his namesake Steve Wozniak, he first thought about the business related to computer technology. The first project of the partners was BlueBox - a device that allows free use of long-distance calls and sold at $ 150 apiece. Wozniak was engaged in the development and assembly of the apparatus, and thirteen-year-old Jobs was selling illegal goods. Such a distribution of roles will continue in the future, only their future business will now be completely legal.

In 1972, after graduating from high school, Steve Jobs enters Reed College (Portland, Oregon), but quickly loses interest in studying. After the first semester, he was expelled of his own free will, but remained in his friends' rooms for about a year and a half, spending the night on the floor, living on money for the delivered Coca-Cola bottles and coming to the local lunch once a week for free lunches Hare Krishna temple. Then he got into calligraphy courses, which later prompted him to equip Mac OS with scalable fonts.

Steve then got a job at Atari. There, Jobs develops computer games. Four years later, Wozniak creates his first computer, and Jobs, while continuing to work at Atari, sets up his sales.

Apple

Apple grows out of the creative tandem of friends (Jobs suggested the name Apple because in this case the telephone number of the company was in the telephone directory directly in front of Atari). Apple's founding date is April 1, 1976 (April Fool's Day), and Jobs' parents garage was the first office building. Apple was officially registered in early 1977.

The author of most of the developments was Stephen Wozniak, while Jobs acted as a marketer. It is believed that it was Jobs who convinced Wozniak to finalize the microcomputer circuit he had invented, and thereby gave impetus to the creation of a new market for personal computers.

The debut computer model was called Apple I. For a year, companions sold 200 of these machines (each cost $ 666 66 cents). A decent amount for beginners, but that's nothing compared to the Apple II, released in 1977.

The success of Apple I computers and especially Apple II, coupled with the advent of investors, make the company the undisputed leader in the computer market until the early eighties, and the two Steve millionaires. It is noteworthy that the software for Apple computers was developed at that time by the still young company Microsoft, created half a year later by Apple. In the future, fate will once again bring Jobs and Gates together.

Macintosh

A landmark event was the conclusion of a contract between Apple and Xerox. The revolutionary developments, which Xerox could not find worthy application for a long time, later became part of the Macintosh project (a line of personal computers designed, developed, manufactured and sold by Apple Inc). In fact, the modern interface of a personal computer with its windows and virtual buttons owes much to this contract.

It is safe to say that the Macintosh is the first personal computer in the modern sense (the first Mac was released on January 24, 1984). Previously, the control of the machine was carried out using intricate commands typed by the "initiates" on the keyboard. Now the mouse becomes the main working tool.

The success of the Macintosh was simply overwhelming. In the world at that time there was no competitor, even close comparable in terms of sales and technological potential. Shortly after the Macintosh, the company stopped developing and manufacturing the Apple II family, which had previously been the company's main source of revenue.

Jobs Care

Despite significant success, in the early 80's. Steve Jobs is gradually starting to lose ground at Apple, which by then had grown into a huge corporation. His authoritarian management style leads first to disagreements, and then to an open conflict with the board of directors. At 30 years old (1985), the founder of Apple was simply fired.

Having lost power in the company and work, Jobs did not lose heart, and immediately set about new projects. First, he founded the company NeXT, which specialized in the production of complex computers for higher education and business structures. This market was too narrow, so some significant sales could not be achieved.

A much more successful undertaking was the graphics studio The Graphics Group (later renamed Pixar), bought from Lucasfilm almost half the price ($ 5 million) of its estimated value (George Lucas got divorced and needed money). Under the direction of Jobs, several super-animated animated films were released. The most famous: "Monster Corporation" and the famous "Toy Story".

In 2006, Pixar sold Walt Disney for $ 7.5 billion, with Jobs gaining a 7% stake in Walt Disney. For comparison, Disney's direct descendant inherited only 1%.

Return to Apple

In 1997, Steve Jobs returned to Apple. First as a temporary director, and since 2000 - a full manager. Several unprofitable directions were closed and work on the new iMac computer was successfully completed, after which the company's affairs quickly went uphill.

A lot of developments will be presented later that will become trendsetters in the technology market. This is an iPhone mobile phone, an iPod, and an iPad tablet, which went on sale in 2010. All this will make Apple the third most capitalized company in the world (it will even bypass Microsoft).

Disease

In October 2003, an abdominal scan revealed that Steve Jobs had a pancreatic cancer. In general, this diagnosis is fatal, but the head of Apple turned out to be a very rare form of the disease that can be cured with surgery. At first, Jobs refused it, because for personal convictions he did not recognize interference in the human body. For 9 months, Steve Jobs hoped to recover on his own, and all this time, none of the Apple management did not inform investors about his deadly disease. Then Steve nevertheless decided to trust the doctors and informed the public about his illness. On July 31, 2004, the Stanford Institute Medical Center performed a successful operation.

In December 2008, doctors discovered a hormonal imbalance in Jobs.

Who is the founder of Apple?

In the summer of 2009, according to representatives of the Methodist Hospital at the University (Scientific Medical Center) of Tennessee, it became known that Steve had a liver transplant. March 2, 2011 Steve spoke at the presentation of the new tablet - iPad 2.

Promotion Methods

(Adapted from Wikipediahttp: //ru.wikipedia.org/wiki/Jobs, Steve).

To determine the charisma of Steve Jobs and its impact on the developers of the original Macintosh project, his colleague at Apple Computer, Bad Tribble, coined the phrase “Reality Distortion Field” (PIR) in 1981. This term was later used to define the perception of his keynote speeches by company reviewers and fans.

According to colleagues, Steve Jobs is able to convince others of anything, using a mixture of charisma, charm, arrogance, perseverance, pathos, self-confidence. Basically, PIR distorts the audience with a sense of proportion and proportionality. Little progress is presented as a breakthrough. Any errors are hushed up or presented as insignificant. Overcome difficulties are greatly exaggerated. Certain opinions, ideas and definitions can radically change in the future without any relation to the very fact of such changes. In principle, PIR is nothing more than a mixture of political propaganda and advertising technologies.

For example, one of the most typical examples of PIR is the assertion that consumers "suffer" from low-quality products of competitors, or that the company's products "change people's lives." Also, often unsuccessful technical solutions are explained by the fact that this is not necessary for the consumer. The term is often used in a derogatory context to criticize Apple, or its proponents. However, many companies today are adopting a similar technique, seeing how far it has been able to advance Apple economically.

Apple story

The childhood of the founder.

The future computer genius was born in 1955. His childhood can hardly be called the childhood of a prosperous child. The native mother of little Steve left the baby as soon as he was born, and he was adopted by Clara and Paul Jobs. Interesting fact: decades later, a wealthy Jobs specifically hired a private detective to find his real mother. But not only the mother was found. Suddenly, Jobs found out that he also has a sister, Mona Simpson. Moreover, she was not someone, but a famous American writer. Subsequently, Mona wrote, among other things, the novel “The Ordinary Guy” - a story about Steve Jobs, who had become widely known by then. But the fact that the matured Jobs found his mother and sister and established family relationships with them says a lot about him as a person.

But then, in childhood, Jobs was a big bully who had every chance of becoming a juvenile delinquent. However, the school and the wonderful teachers in it changed everything. They showed the baby that mastering knowledge and creating something new is much more interesting than just breaking the law. And soon a story happened that was repeatedly described in special literature and has already become a classic.

When Steven Jobs was twelve years old, he wanted to collect an indicator of the frequency of electric current for the school room of physics. But the necessary details, as it turned out, were not available. Then the young Jobs took, and even called directly to William Hewlett himself - the legendary person in the USA, the leader of American business, one of the founders and president of the famous Hewlett-Packard corporation. The conversation began (according to Steve's recollections) something like this: "Hello, you know, uh, I'm twelve years old and I'm trying to solder the frequency sensor here ...". The unusual conversation lasted about twenty minutes, and as a result, Jobs received not only all the details he needed, but also a summer job at Hewlett-Packard. Now Jobs is sometimes called by teenagers who share their ideas about computers and mobile devices with him. Steve Jobs remarks about this: “Of course, I'm talking to them. This is the only way to return my debt to Bill Hewlett. "

Well, a few years later a truly historic event occurred: Jobs met his namesake no less famous now. The namesake's name was Wozniak, and he studied at the same Homestead High School in Cupertino. Despite the difference in characters, the boys quickly became friends, since they had common interests - science fiction, radio electronics and video games. But first of all - computers. As it turned out, back in 13 years, Stephen Wozniak independently collected not the easiest calculator. And at the time of meeting Jobs, Wozniak was already thinking about the concept of a personal computer, which then did not exist in principle. It is not surprising that both Steve soon began to attend lectures held by Hewlett-Packard employees in Palo Alto, and in the summer worked in the same corporation - they gained experience.

The youth of the cyber prophet.

Steve Jobs' youth was at the height of the hippie movement - with all the ensuing consequences. In 1972, Steve Jobs graduated from high school and enrolled in Reed College, and Steve Wozniak went to work as an engineer at Hewlett-Packard. But after only a semester, Jobs dropped out of college, and in 1974 began working as a video game designer at Atari. However, a few months later he quit from there, and with his hippie friends he left to "expand consciousness" in India - then this was a very fashionable occupation.

What Jobs saw and learned in India is still unknown, but the fact that he returned from there by a completely different person is a fact. Jobs returned from India as a regular visitor to the Homebrew Computer Club, the then-famous community of electronics enthusiasts. Even then, the idea of \u200b\u200bmaking a computer personal completely captured it. Moreover, one of the founders of the club was Steve Wozniak, who was also thinking about the concept of the future PC, which did not exist in nature. Together, friends and embodied their idea "in the iron." But commercial success was more difficult to achieve.

At first, in 1975, Wozniak demonstrated the finished model of the "personal" to the leadership of Hewlett-Packard. However, the authorities did not show the slightest interest in the initiative of one of their engineers - everyone then imagined computers exclusively as iron cabinets packed with electronic components and used in big business or by the military. Nobody thought about home PCs. In Atari, Wozniak was also given a turn from the gate - they did not see the commercial prospects for the new product.

And then Steve Jobs made the most important decision in his life - he persuaded Steve Wozniak and his Atari colleague Ron Wayne to create his own company and to engage in the development and production of personal computers.

Apple: early years and early successes.

A company with a frivolous name Apple computer was established on April 1, 1976. The first logo that Ron Wayne himself painted was the image of Isaac Newton sitting under an apple tree. Like Hewlett-Packard once, Apple began in a garage that Paul Jobs put at the disposal of his adoptive son and his associates; he even dragged a huge wooden workbench, which became the first "assembly line" in the history of the corporation. To work on Apple i young people had to at night. “There were only two of us - Wozniak and I. We were both a production department and a delivery service, literally for everyone at once, ”Jobs now recalls. After some time, Jobs managed to attach a batch of Apple I computers to Paul Terrell, the owner of the first ever computer store called Byte Shop. Then these computers were simply boards to which the user / buyer had to independently connect the power, keyboard and monitor.

The first brainchild of the company - Apple I

But Paul Terrell was extremely interested in the concept of a personal computer. He said that he was ready to immediately purchase 50 Apple I computers from the new company for $ 500 apiece, and then sell for $ 666.66 - Steve Jobs himself approved such an unusual price. To buy the radio components needed for the assembly, the founding friends sold all the most valuable things and raised money on credit. I had to work at night, but in a month all fifty sets were assembled. True, on the twelfth day of existence Apple Ron Wayne left Steve, selling them his ten percent share in the initial capital for $ 800.

Who is the founder of Apple. History of success

Here is how Wayne himself later commented on his act: “Jobs is a hurricane of energy and determination. I was already too disappointed in life to rush through it in this hurricane. "

Despite all the difficulties, after all, nobody released computer components at that time, and for night work, Jobs and Wozniak saw the prospects of PC as a market product. Moreover, Apple I enjoyed great success with buyers. In total, friends released about six hundred computers of this brand, which allowed not only to distribute debts, but also to raise a new company. However, first things first ...

Becoming.

One way or another, the company had to develop. Both Steve decided what to do next. As a result, a personal computer appeared in the form in which we know it - with a color graphic monitor, a mouse, and a plastic keyboard. But then no one did anything like that, although the need was clearly overdue. The very idea of \u200b\u200bsuch a computer was perceived by large businessmen with open skepticism. As a result, it turned out to be very difficult to find financing for the release created by friends. Apple II. Both Hewlett-Packard and Atari again refused to finance an unusual project, although they considered it "funny." It can be seen, still biting their elbows ...

Indeed, the young Steve did not then have the slightest business experience, and often acted at random. But always successful. As Jobs himself said, "Apple's roots were in making computers for people, not for corporations." But there were those who picked up the idea of \u200b\u200ba computer that would be accessible to the general public. So, the famous financier Don Valentine brought Steve Jobs with the equally famous venture capitalist Armas Cliff "Mike" Markkula. The latter helped young computer entrepreneurs create a business plan, invested $ 92,000 in personal savings from the company, and secured a $ 250,000 line of credit with Bank of America. All this allowed the two Steves to "get out of the garage", significantly increase production and expand the staff, as well as launch a mass production of the brand new Apple II.

Created by Apple II Friends

Then, in the late 70s, few people even imagined what a personal computer should be. All this is reflected in the Apple advertising campaign - on posters that have yellowed from time twenty years ago with the image of Apple II, one can read the question: "What is a Personal Computer?" Then the Apple company logo, now known all over the world, appeared - a bitten apple painted in all colors of the rainbow. This logo was created by Regis McKenna's advertising agency and was personally adjusted by Stephen Jobs. The new logo was supposed to indicate that Apple II worked with color graphics. Subsequently, Jean-Louis Gasset, the ex-president of several Apple business units and the founder of Be Inc., said: “You could not even dream of a more suitable logo: it embodied lust, hope, knowledge and anarchy ...”.

The success of Apple II was truly grand - the novelty was bought up by hundreds and thousands of copies. Recall that this happened at a time when the entire global market for personal computers did not exceed ten thousand units. Over the 18 years since the beginning of their production, several million of these models have been sold, and the share of Apple II in American schools in 1997 amounted to about 20% of the total computer fleet.

By 1980, Apple Computer was an established and recognized computer manufacturer. Its staff consisted of several hundred people, products were exported outside the United States, and stocks were highly quoted by stockbrokers, receiving the AAPL index. However, financiers could not understand then the reasons for Apple's success. Too unusual was the company created by the two Steves. Unusual, but successful. Personal computers quickly broke into the daily lives of residents of developed countries. For two decades they have firmly taken their place among people, becoming indispensable assistants in production, organizational, educational, communication and other technological and social affairs. The words spoken by Steve Jobs in the early 80s became prophetic: “In this decade, the first meeting of the Society and the Computer took place. And for some crazy reason, we were in the right place at the right time to do everything for the prosperity of this novel. ”

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Apple Product Information

If there is a company in the world that everyone knows about, as they say, "from small to large," then this is Apple.

Apple is proof that a good idea in the right hands guarantees an unbeatable result, because it was from the seemingly unrealistic idea of \u200b\u200bcreating a “smart” machine that originated in the minds of two friends that one of the most famous and successful corporations in the world originated from.

The founders of the company - Steve Jobs and Steve Wozniak - met in 1971. Apple was officially registered in 1976, although the first computers were assembled and sold by its founders a couple of years before. Launched in 1977, the Apple II was the first personal PC to produce millions of copies. In 1984, Apple released the first 32-bit Macintosh.

Until January 2007, the official name of the company was "Apple Computer Inc." Now we know it simply as "Apple", which has become an indicator of a change in the focus of the corporation: having mastered the market for computers and everything related to them, Apple has gradually discovered markets that are not directly related to PCs. In 2001, the company released an iPod audio player, in 2007 an iPhone smartphone, and in 2010 an iPad tablet.

Who is the founder of Apple

In between, the company opened the most popular online store for digital video, audio and game content.

There was everything in the history of Apple: both tremendous success and the risk of failure. But she survived, having received only invaluable experience. It is safe to say that Apple is a company that has been, is and will be at least another 100 years old.

Apple: quality and prestige for all time

Apple designated its mission as follows: the company offers the highest quality computers for all people around the world.

Apple's marketing philosophy has three pillars:

Understanding the feelings and needs of product buyers;
Maximum focus on company affairs;
Suggestion, that is, the primary role of the first impression in the presentation of a new product.

Now we know why all the Apple presentation events are so carefully prepared, why even when we open the packaging with its new product, we feel a touch of something great and really worthwhile.

Apple conducts its business both through wholesale offices, and through a network of retail stores and Internet services for the sale of Apple technology. In 2007, a Russian representative office of Apple was established, and in 2012, Apple Rus was registered, through which all retail and wholesale trade in Apple appliances in Russia is currently carried out.

The competitive advantages of Apple include:

great financial opportunities, which allows the company to be one step ahead of the competition;
careful monitoring of demand in the digital technology market and the ability to quickly present to the consumer what he needs;
a serious approach to business, which guarantees a high level of company reputation;
the ability to select only highly professional employees in their staff;
presenting any new product as relatively simple to use for the consumer, as well as an element of the image of a person or company.

Apple now owns more than 5,000 patents for inventions and design projects, and Apple's iPhone 5 was sold in the amount of 9 million devices in just three days after the first presentation. This can be called the most important indicator of the success of the company.

It remains only to wish Apple prosperity and stability of sales. Let the management of the company take care of the first item, but don’t worry about the second - Apple’s device sales stability is in the hands of fans of modern and high-quality products, but they won’t let you down!

We add that the most competent help in learning how to use any of the Apple devices you can get at our computer courses!

Apple is an American multinational corporation that develops and markets consumer electronics, software, and personal computers. The company's most famous hardware products are Macintosh series computers, iPod multimedia portable players, iPhone smartphones and iPad tablets. The company has more than 300 stores worldwide and an online store where you can purchase both hardware and software products. Apple is one of the largest companies in the world and the most valuable technology company, surpassing even Microsoft in this ranking.

Apple story

Created on April 1, 1976 in the city of Cupertino, California, USA by Steve Jobs and Steve Wozniak, who assembled their first personal computer in the mid-1970s. The Apple I computer was not the first programmable microcomputer, even then Apple had a competitor, the Altair 8800, which was created by engineer Henry Edward Roberts in 1974. Nevertheless, the Altair 8800 was not exactly a “personal computer”, as it did not give the opportunity to memorize and reproduce data. Already in 1977 at the West Coast Computer Fair was presented personal computer "Apple II". It is believed that it was the Apple II PC that opened the way to a new industry - the production of personal computers.

The early 1980s were a difficult test for the company. After the release of the personal computer "Apple III", this model was not successful. Steve Jobs even had to lay off about 40 people in bulk to avoid a complete collapse of the company. Steve Wozniak, meanwhile, came to his senses after a severe car accident in which he fell in 1981. In 1983, Steve Jobs, unable to cope with financial and other difficulties, invited the company president John Scully, who at that time held a similar position in PepsiCo. Later, disagreement arose between Jobs and Scully. In 1984, Apple introduced the new 32-bit Macintosh. The production of computers in this series has become the company's main business for the next 20 years. In 1985, Ronald Reagan awarded Steve Jobs and Steve Wozniak medals for the development of technological progress.

Initially (the first 30 years), the company was called Apple Computer, Inc, however, the word "computer" had to be removed in January 2007, given the current expansion of the company in the field of consumer electronics. In addition to its traditional focus on personal computers, the company begins the production of music players, mobile phones and accessories. As of September 2010, there were approximately 46,600 full-time employees and 2,800 full-time full-time employees worldwide at Apple. Apple was named the best company in the United States of America in 2008, as well as in the world in 2008, 2009 and 2010 according to Fortune magazine. Director Robert Zemeckis mentioned the company in his Forrest Gump movie masterpiece. According to the script of the film, the protagonist "invested all the money in some fruit company ...", referring to Apple.

Thanks to the unique appearance of its technology and the non-standard application of technology, Apple has created a unique reputation in the consumer electronics industry and has huge popularity around the world. As a rule, before the presentation of the next new product of the company, serious hype flares up, there is a lot of controversy and rumor, however, Apple itself keeps all the details in complete secrecy until the day of the presentation.

Apple logo

The first Apple logo shows Isaac Newton sitting under an apple tree. Almost immediately, a new logo was introduced in the form of a bitten apple, painted in rainbow colors. The color bars were designed to make the logo more accessible and to represent the fact that a computer monitor can display images in color. In 1998, it was decided to abandon the color logo in favor of the monochrome one, while retaining the previous forms. The modern logo also has not undergone changes in form, but has become voluminous.

Apple Products

Apple is currently producing iPad tablets, MacBooks, MacBook Pros, MacBooks Air, Mac mini personal computers (consumer-grade desktops and servers, introduced in 2005), iMac (all-in-one desktop computer) , introduced in 1998), Mac Pro (workstation class computer, introduced in 2006, replacing Power Macintosh), Apple Cinema HD Display computer monitors, Apple LED Cinema Display, Apple xServe server stations (rack server) , Apple TV multimedia players, iPod shuffle multimedia players, iPod nano, iPod classic and iPod Touch.

Apple Software

Apple software includes Mac OS X; iTunes media browser multimedia set for creativity iLife; iWORK office suite professional package for processing photos Aperture; package for professional audio and film production Final Cut Studio Suite; Logic Studio music production package; Safari Internet browser and.

Section 1. Organization HistoryApple.

Section 2. Owners and ManagementApple.

Section 3. Products firms Apple.

Apple - this is American, manufacturer of personal and tablet computers, audio players, phones, software. One of the pioneers in the field of personal computers and modern multitasking operating systems with a graphical interface. Headquarters - in Cupertino, California.

Story the organization Apple

Thanks to innovative technology and aesthetic design, corporation Apple has built a unique cult-comparable reputation in the consumer electronics industry. In May 2011, Apple was recognized as the most expensive brand in the world (valued at $ 153.3 billion) in the ranking of the international research agency Millward Brown.

The name of the company comes from the English. Apple (apple), image of an apple used in the logo.

Until January 9, 2007 the official name corporations For over 30 years there has been an Apple Computer. The rejection of the word “Computer” in the title demonstrates a change in the main focus of the corporation from its traditional computer equipment market to market consumer electronics.

The name Apple Jobs suggested due to the fact that in this case the telephone number of the company was in the telephone directory directly in front of Atari.

Macintosh, an apple variety sold in the United States, is Jeff Raskin's favorite apple variety who was the Macintosh project manager and developer before Steve Jobs took over.

The story of Apple’s organization began thirty years ago, when two friends Steve Jobs and Steve Wozniak decided to establish their own organization for the production and production of computers. Apple was officially founded on April 1, 1976, and it was then on the market the Apple Computer I assembled by hand appeared - for ten months 175 pieces were assembled and sold at a price of $ 666.66. In fact, Apple I was a motherboard without a case, keyboard, sound, and graphics.

In February 1977, Michael Scott became president of Apple. A significant step forward was release in April of the same year, Apple Computer II was the first personal computer with color graphics. Here there was support for displaying various colors on the screen, commands were developed for working with sound, and therefore, there was a built-in speaker and keyboard, it became possible to quickly change the image on the display, there was a power supply, etc. All this “stuffing” was packaged in a specially designed molded plastic case, which very favorably distinguished the new Apple from other computers that looked like clumsy sheets of sheet metal. Then the world-famous logo appeared - a bitten multi-colored apple - created by the advertising agency Regis McKenna.

In May 1979, Apple employee Jeff Raskin began working on a new all-in-one computer that was targeted at the average user. This one can be called the beginning of the birth of the first Macintosh.

In 1983, Apple released Lisa, the first personal computer with a graphical user interface, named after Jobs’s daughter. But because of the rather high prices and a limited set of applications, this model is not widespread. Although from a commercial point of view, Lisa was a complete failure, however, her release it was not in vain - the Lisa 7/7 operating system used here had a window interface, a buffer that allowed transferring data between applications, and much more.

Tim Cook - CEO since August 2011. Former Chief Operating Officer (1998-2011).

Jonathan Ive is Senior Vice President of Industrial Design and User Interfaces.

Bob Mansfield - Senior Vice President, Head of Technologies.

Philip Schiller is senior vice president of global marketing.

Craig Federighi - senior vice the president software (OS X and iOS).

Eddy Cue is senior vice president of online services (iTunes Store, App Store, iCloud, Apple Maps and Siri).

Jeff Williams is a Senior Vice President and Operations Officer.

Peter Oppenheimer is Senior Vice President and Chief Financial Officer.

Bruce Sewell is a Senior Vice President and General Counsel.

Board of Directors

Top staff:

Arthur D. Levinson - Chairman of the Board of Directors since November 15, 2011, formerly CEO of Genentech

Robert Iger - Director of the Board of Directors since November 15, 2011, the president and CEO of The Walt Disney Company

Board members:

Tim cook - Apple CEO since August 2011

Andrea Jung - Chairman and CEO of Avon Products

Bill Campbell is chairman and former CEO of Intuit Inc. (eng.)

Albert Gore - Former Vice President USA

Millard Drexler - Chairman & CEO, J.Crew

Ronald D. Sugar is a former chairman and chief executive officer of Northrop Grumman Corporation.

Key figures in the history of the company

Mike Markkula: 1981-1983

John Scully: 1983-1993

Michael Spindler: 1993-1996

Gil Amelio: 1996-1997

Steve Jobs: 1997—2011

Tim cook: since 2011.

Other persons:

Bill atkinson

Bob Mansfield is a Senior Vice President of Computer Hardware Engineering.

Guy Kawasaki is one of the first employees of Apple Computer, responsible for analyzing the Macintosh computer market in 1984.

Del Yokam

Jeff Ruskin is a Macintosh computer developer.

Jonathan Ive (born Jonathan Ive) is the designer who gave the world an iPod, iMac, iPhone. (1992 - present)

Jonathan Paul is Apple's vice president of industrial design.

Jean-Louis Gassay (fr. Jean-Louis Gassйe) - Executive Director of the company (1981-1990).

Steve Wozniak (Polish Stephen Gary Woźniak) - co-founder of Apple. Computer developer Apple I and Apple II.

Scott Forstall is senior vice president of iPhone software until October 29, 2012.

Susan Kare is an artist and graphic designer who created many of Apple's Macintosh interface elements in the 1980s.

Tony Fadell is the main developer of the iPod.

Evie Tevanyan is Apple's Senior Vice President of Software Development from 2003 to 2006.

Andy Herzfeld is a senior OS software architect for the Macintosh in 1981.

Jerome York is a member of the board of directors from 1997 to 2010.

Ron Johnson (businessman) is senior vice president of retail business from 2000 to 2011.

Company ProductsApple

The company sells part of its products to retail trade through a network of stores owned by it (a total of 361 in the United States, Canada, Japan, England and others countries.

Total number of employees (as of 2010): 46.6 thousand people. for the tax year 2010 amounted to 65.23 billion dollars, - 14.01 billion dollars.

In fiscal 2006, which ended September 30, Apple sales in the Russian Federation totaled $ 69 million. According to managers "Apple IMC Russian Federation", For this period at Russian Federation 240 thousand pieces of iPod audio players were sold (an increase of 6 times per year).

In 2007, the Russian representative office of the organization was created, headed by Alexei Badayev on September 6, 2010. As of 2008, there are about a dozen authorized business partners of the company in the Russian Federation. The company “Di House” was chosen as the official importer of Apple appliances in the Russian Federation, and in 2010, the Marvel organization became the second importer.

For 2012, there is not a single Apple store in the Russian Federation: all products of the organization are sold through an extensive network of partner stores of various levels. Premium sellers are obliged to sell the company's products at least the recommended prices (in practice, popular products are sold 5% higher than the recommended price).

Apple Corporation in 2012 registered the company Apple Rus. The main activity is wholesale and retail technical devices.

Apple's marketing policy is quite aggressive. For example, users of Apple products on the Microsoft Windows platform receive messages about product updates that they don’t have; installation options for these products are enabled by default. In particular, Safari users are encouraged to install iTunes and QuickTime; in order to refuse this, they must themselves remove the corresponding checkmarks in the update dialog.

So, in March 2008, Apple began offering iTunes for Windows users to install their Safari web browser. In this case, the option to install the browser is enabled by default, and its description consists solely of advertising and a link to the site.

Apple every year until 2009 inclusively organized the MacWorld exhibition, which presented its new products and updates.

As of October 16, 2012, the company received 5440 patents, including inventions (seven-digit number) - 4480 pieces, design projects (letter D and six digits in the number) - 914 pieces.

In 2009, Nokia accused Apple of violating 10 patents that affect voice coding, secure transfer protocols data and a number of other inventions used in the iPhone since the first version of the device. As a result, Apple was found guilty of violating these patents, having received an order to pay compensation to Nokia, and also to pay deductions in the future. Details of the contract are not disclosed in detail.

Apple (Apple, Apple) is

In late 2011, a German court found patent infringement in the field of wireless transmission data Motorola Mobility, obliging Apple to pay compensation for 4 years, and securing Motorola’s right to demand the removal of proprietary technologies from Apple devices.

Apple (Apple, Apple) is

Currently, among the main products manufactured by Apple:

iPhone - mobile telephones;

This article lists both obsolete (discontinued) and currently available subject of trade and products (hardware and software) Apple organizations.

Third-party software for the Mac OS X platform is listed in the category - Software for Mac OS X.

Hardware

Workgroup Server (eng.) - withdrawn from cash issue in 1998

Macintosh Server (eng.) - discontinued in 2003

Xserve (Eng.) - Discontinued in 2011

Mac Pro Server (Mac Pro Configuration with Mac OS X Server) - Available Now

Mac mini Server (Mac mini configuration with Mac OS X Server) - Available today.

Desktop computers

Macintosh Tv (English) - computer-TV

Macintosh classic

Power Macintosh

Mac mini - currently available

iMac - Available Now

Mac Pro - currently available.

Laptops

iBook G3 Clamshell

iBook G3 Dual USB

MacBook - Discontinued in 2012

MacBook Pro - Available Now

MacBook Pro with Retina Display - Available Now

MacBook Air - currently available.

Tablet computers

Handheld computers

Apple Newton MessagePad

Telephone sets (smartphones)

iPod (players)

Set-top boxes

Apple Bandai Pippin

Apple Interactive television Box (English) - Set-Top Box

Apple TV - currently available.

Webcams

Apple QuickTake

QuickTime Video Conferencing Camera

Apple Studio Display

Apple Cinema Display

Apple Cinema HD Display

Apple LED Cinema Display - Available Now

Retina Display - currently available.

Computer mice

Apple Desktop Bus Mouse

Apple USB Mouse

Apple Pro Mouse

Apple Wireless Mouse

Apple Mighty Mouse

Apple Magic Mouse

Keyboards

Macintosh Keyboard

Macintosh Plus Keyboard

Apple Desktop Bus Keyboard

Apple Extended Keyboard

Apple Adjustable Keyboard

Apple Design Keyboard

Apple USB Keyboard

Apple Pro Keyboard

Apple Wireless Keyboard

Apple Keyboard aluminum

Apple Wireless Keyboard aluminum

Printers

Apple Color Printer

Color StyleWriter Pro

Color StyleWriter

StyleWriter Select

Personel LaserWriter

Color laserwriter

Apple OneScanner

Apple Color OneScanner

network hardware

AirPort Base Station

AirPort Extreme Base Station

AirPort Extreme Card

Apple USB modem

Microprocessors

Software

Operating Systems

A / ROSE

Apple Copland

Apple MkLinux

Apple Newton OS

Apple Rhapsody

Apple Taligent

Apple TV OS - Front Row-based, for Apple TV

Mac OS X 10.0 Cheetah

Mac OS X 10.1 Puma

Mac OS X 10.2 Jaguar

Mac OS X 10.3 Panther

Mac OS X 10.4 Tiger

Mac OS X 10.5 Leopard

Mac OS X 10.6 Snow Leopard

Mac OS X 10.7 Lion

OS X 10.8 Mountain Lion

Apple iOS (formerly iPhone OS)

Technology (features)

Apple Advanced Typography

Apple Desktop Bus

Apple Filing Protocol

Apple Public Source License

Apple Software Update

Apple menu

Cocoa Touch

Common UNIX Printing System

Core Data

Exchange support

Filesystem in Userspace

Grand central dispatch

ITunes Home Sharing

Uniform type identifier

Universal binary

Command Key

Option Key

Application packages

Apple Remote Desktop

AppleWorks / ClarisWorks

Final cut express

Final cut server

Final cut studio

Garageband jam pack

iPhoto - work with photos, storage and editing

iMovie - work with video content, editing and

iWeb - website creation in WYSIWYG mode

iDVD - DVD creation with beautiful, effective menus

GarageBand - virtual music studio

Pages - text editor

Numbers - editor for working with tables

Keynote - presentation preparation tool

WebObjects

Applications

Dashcode

iCal Server

Lion Recovery Disk Assistant

Quicktime speculator

Activity monitor

AirPort Admin Utility

AirPort Utility

Audio MIDI Setup

Bluetooth file exchange

BOMArchiveHelper

ColorSync Utility

DigitalColor Meter

Directory Access

DiskImageMounter

Internet connect

Migration assistant

Netinfo manager

ODBC Administrator

Password assistant

Printer Setup Utility

System preferences

Universal access

VoiceOver Utility

Services

Apple sells digital audio and video through the iTunes Store. Since January 2008, Apple launched an online video rental service through the Internet and many other online services.

AppleCare

App Store - Apple's on-line store selling apps for iPhone, iPod Touch, and iPad

Apple Specialist

Apple Maps

Apple Store (online)

Apple Certification Programs

Apple Design Awards

Apple Worldwide Developers Conference - WWDC

eWorld

Macworld Conference & Expo

One to One

ProCare

Apple (Apple, Apple) is

IPad & iPhone

IPad - An internet tablet manufactured by Apple. The first version of the tablet was presented on presentations by Steve Jobs on January 27, 2010. The start of sales took place in New York on Fifth Avenue on April 3, 2010. In the Russian Federation, official sales of the device began on November 9, 2010. March 2, 2011 the public was presented a second-generation model - iPad 2, with improved features. March 7, 2012, the public was presented a third-generation model called "The New iPad". The new model went on sale in the USA on March 16, 2012, and on March 23 it was released in ten more countries. On the night of May 24-25, 2012, official sales of the new iPad 3 began in the Russian Federation. On October 23, 2012, Apple introduced the Apple iPad 4 (with Retina display) and Apple iPad mini. IPad 4 has the fastest processor from Apple today - Apple A6X (1.4 GHz dual-core).

Apple iPad is a classic example of Internet tablets and is fundamentally different from personal computers. Many analysts attribute Internet tablets to devices of the post-computer era, which are simpler and more understandable than conventional personal computers and can eventually push PCs out of the IT market.

On presentations Apple iPad 2 Internet tablet Steve Jobs said: “... Technology is inseparable from the humanities - and this statement is true more than ever for devices in the post-computer era. Competitors are trying to find the best balance in new models of personal computers. This is not the way Apple chooses - in fact, the future lies with post-computer devices that are simpler and more understandable than conventional PCs. ”

Among the suppliers of components for the new device were called LG Display and Chimei Innolux Corp., which are the main manufacturers of displays (10 million pieces), as well as with which contract on delivery additional 3 million screens. The latter, in addition, may be the manufacturer of the processor. The device is assembled by Taiwanese Hon Hai Precision industry Co. (Foxconn).

In the US, sales of the iPad tablet with Wi-Fi began on April 3, 2010. Sales of iPad with Wi-Fi and 3G started later - models appeared on the shelves on April 30, 2010 (in the USA).

Start of international iPad sales (in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and Britain) was held on May 28, 2010. The organization also said it plans to begin selling tablet computers in Austria, Belgium, Hong Kong, Ireland, Luxembourg, Mexico, the Netherlands, New Zealand and Singapore in July.

The iPad Wi-Fi + 3G models have a GPS receiver module that can work both offline and in A-GPS mode. In addition, instead of a regular SIM card, a Micro-SIM card is used.

Especially for the iPad, the adapted iWork office suite has been released and a new department has been opened in the iTunes Store, available through the App Store system application.

The iPad Keyboard Dock is an iPad docking dock that integrates with a full-size keyboard. Has a 3.5 mm jack output for audio output.

IPad Camera connection Kit - a kit for connecting to a camera allows you to import photos and videos from a digital camera (including all iPhone and iPod Touch models). It consists of two adapters: 30 pin\u003e USB and 30 pin\u003e SD-slot.

IPad Dock Connector to VGA Adapter - adapter for connecting an external display. Only works with some iPad applications.

USB power adapter for iPad - 10W USB power allows you to charge your iPad (as well as iPhone and iPod) from an electrical outlet.

Apple (Apple, Apple) is

IPad Case - the cover not only protects the device, but also helps to conveniently place it - the design of the cover with a folding and folding cover allows you to put the iPad upright (like a photo frame), or place it on your lap / table not flat, but at a more ergonomic angle.

The iPad Dock is a simplified dock compared to the iPad Keyboard Dock. Used to connect and charge the iPad. Also has a 3.5 mm jack output for audio output.

Apple Wireless Keyboard - Wireless Keyboard. Suitable not only for the iPad, but also for any Mac (or PC - when installing the appropriate drivers), as well as the iPhone.

Earphones from Apple are of two types - “droplets” and in-ear, reinforcing type. Versions of headphones with a built-in remote control allow you to quite fully control the iPad player, as well as record voice notes.

Audio / video cables (combo and component).

IPad Pen - for writing in handwriting applications.

IPad Smart Cover - covers the screen, is attached to the iPad 2 using magnets. When the cover covers the screen, the iPad goes into sleep mode. There are ten different colors and two materials to choose from: leather and polyurethane.

Apple Digital AV Adapter is an adapter that allows you to connect your iPad to your TV using the HDMI interface. Everything that happens on the screen of the device is displayed on the screen of the monitor / TV (unlike the VGA adapter, with which only YouTube videos, videos, photos, presentations in Keynote are displayed). Also on the cable there is a 30-pin connector for recharging the iPad.

Apple (Apple, Apple) is

I’ll tell you a secret. Actually, I started with a tablet. I got the idea to get rid of the keyboard so that I could type right on the glass multi-touch display. And I asked our guys if we could offer such a glass multi-touch display. On which to print, just put your hands on it and print. And after six months they invited me and showed a prototype of such a screen. And I took it to one of our wonderful guys who are engaged in user interfaces. A few weeks later he called me - he had an inertial scrolling ready. Seeing the tape, inertial scrolling and a couple of other things, I thought: “My God, yes we can make a telephone from this!” And put the tablet project on the shelf. Because the telephone was more important. The next few years, we worked on the iPhone.

In the very first days after the release of the iPad, some media and online forums began to criticize the name "iPad", noting its similarity with the word "Pad", the general name for sanitary napkins. Wired News reported that some women are less likely to buy because of this. product. Shortly after announcing the start of sales, the hashtag “iTampon” became the second among the most discussed topics on the social network Twitter. It is worth noting that the Lenovo ThinkPad / IdeaPad line of computers did not cause such a public outcry.

According to Steve Jobs, about 300 thousand iPads were sold on the first day, 250 thousand books and about 1 million applications were downloaded. A significant milestone of 1 million iPad computers sold was reached, according to the head of the company, in 28 days - period, more than twice as short as the corresponding iPhone (74 days).

Apple (Apple, Apple) is

According to an analysis conducted by iSuppli experts, the net cost of manufacturing iPad WiFi models of various configurations, including components and device assembly, ranges from $ 259.60 to $ 348.10 (from minimum to maximum configuration, respectively). This is more than previously estimated by preliminary estimates. The most expensive components of the device are the display (25.9% of the net cost) and the touch screen (12% of the net cost).

On April 14, 2010, a message was posted on the Apple website: “Faced with unexpectedly high demand in the US, we are forced to make a difficult decision: the start of iPad sales outside the US is postponed for a month - until the end of May. We will announce iPad prices for different countries, and will also begin accepting pre-orders outside the United States on May 10. We are aware that our foreign customers, who are waiting for the opportunity to purchase an iPad, will be upset by this news, but we hope that they will be somewhat reassured by the reason for the delay - the unprecedented success of the iPad in the USA. ”

Apple (Apple, Apple) is

Interestingly, Steve Jobs himself at the D: All Things Digital conference in 2010, held by the Val Street Journal, announced the primacy of the tablet idea over the idea of \u200b\u200ba telephone (iPhone) that emerged from it later.

The first draft of the telephone, code-named “Purple 1”, was not completed.

The next step for Apple was to participate in the creation of the Motorola ROKR mobile phone, which entered the market in September 2005. The device was positioned as a player, tightly integrated with the iTunes player. The player interface in the telephone was created by Apple and resembled the iPod interface. However, due to poor design and poor functionality, the telephone was not widely used and was even called a failure of the year.

Apple (Apple, Apple) is

Despite the lack of success with Motorola ROKR, already in February 2005, Steve Jobs began negotiations on a bilateral partnership with mobile operator Cingular, saying that his company is capable and intends to introduce its own device. IPhone development took place in an atmosphere of strict secrecy. Engineers who worked on various parts (software and hardware) of the product were not able to communicate with each other. For negotiations with Cingular, Apple representatives registered under the guise of employees of the partner organization Infineon. The project had the internal name "Purple 2".

After the release of the self-titled VoIP phone from Cisco on December 18, 2006, many felt that the mobile telephone set from Apple would never be created. At this time, Apple engineers continued to work, hoping to release a telephone or at least a working prototype by the deadline.

The success that accompanied iPods and other products with the prefix “i” prompted the marketing department and management of the organization to use it in the name of the telephone - “iPhone”. However, this caused a number of difficulties.

trademark The iPhone was registered on March 20, 1996 by Infogear, which was acquired by Cisco Systems on March 16, 2000, together with the rights to this brand. On December 18, 2006, Cisco launched the Linksys iPhone WIP line of VoIP phones.

Following the January 9, 2007 announcement of the release of an Apple mobile phone called “iPhone,” Cisco sued Apple for misuse. trademark. February 21, 2007 firms reached arrangements on the sharing of the iPhone trademark (trademark), the details of which were not disclosed

the first-generation iPhone was introduced at MacWorld on January 9, 2007, and on June 29 of the same year appeared in stores. It had an aluminum back panel and a small plastic cover at the bottom of the device, which covered the antennas of the GSM receiver and Wi-Fi / Bluetooth.

The new smartphone, as expected, combines all the capabilities of a telephone, music player and PDA. However, he also had a number of shortcomings. One of the most significant of them, which caused the most criticism, was the lack of 3G support, which led to the need to use significantly less high-speed EDGE technology for Internet access. The importance of 3G support for a device positioned as an Internet tablet has led to the fact that it was this aspect that caused the greatest number of fantasies regarding the time this technology appeared on the iPhone. In terms of security, the iPhone was inferior to the BlackBerry communicators and therefore was not widely used in the corporate segment. The first iPhone did not officially support the MMS short multimedia messaging service due to its low popularity, but the craftsmen learned and did the same for the MMS transmission application, which unofficially could be installed on the iPhone. iPhone cost at the time of the start of sales was 499 dollars for a model with 4GB and $ 599 for a model with 8GB of internal memory. Also later came the model with 16 GB.

The second generation of Apple multimedia devices was announced at the WWDC 2008 Developers Conference, the new model was called “iPhone 3G”.

In addition to supporting third-generation networks, iPhone 3G has received support for GPS and A-GPS when using Google Maps (that is, only via the Internet) and was equipped with a new version of the operating system - iPhone OS 2.0. The design of the device was modified: the metal back cover was replaced with a plastic panel (black or white) that was different from the previous shape. It was reduced with an operator’s contract to $ 199 for a model with 8 GB and $ 299 for 16 GB of internal memory. IPhone has expanded to over 70 countries in a few months.

The minimum prices for iPhone 3G in the Russian Federation in October 2012 according to Yandex.Market:

iPhone 3G 8 GB - 7 450 rubles

iPhone 3G 16 GB - 8 050 rubles.

It is the third generation of Apple multimedia devices. It was presented on June 8, 2009 at the WWDC conference. According to Apple, the new product has approximately twice the speed of some applications (the letter S is the abbreviation of the English. "Speed", "speed"). the telephone is equipped with a new battery and processor, a 3-megapixel camera with autofocus and support for recording VGA-video with a frequency of 30 frames per second, a digital compass, provides hardware data encryption to protect user data, has a voice control function and is also available in a configuration with 32 GB of internal memory. With the release of the iPhone 4, iPhone 3GS models with 16 and 32 GB of internal memory were discontinued and replaced with a model with 8 GB of internal memory.

The declared cost of the iPhone with a two-year contract from AT&T at the time of the start of sales was $ 199 for a model with 16GB and $ 299 for a model with 32GB of internal memory. In the Russian Federation, the first to sell iPhone 3GS were the retail chains re: Store and Z-Store. An exclusive start of sales in stores of these networks took place on March 5, 2010 (at exactly 00:01 hours).

The minimum prices for iPhone 3GS in the Russian Federation for October 2012 according to Yandex.Market:

iPhone 3GS 8 GB - 8 300 rubles

iPhone 3GS 16 GB - 8 230 rubles

iPhone 3GS 32 GB - 10 200 rubles

The main innovation:

A screen with Retina technology with an IPS-matrix and a resolution of 960 × 640 (326 pixels per inch) while maintaining a diagonal (3.5 ″), which is 4 times larger than the previous generation iPhones, with a dynamic screen contrast of 800: 1, which also 4 times better than previous generations.

5-megapixel camera, made by technology with "backlight". Equipped with autofocus, five-time digital zoom, LED-flash, and the ability to record HD-video in 720p format with a frequency of 30 frames per second. Starting with iOS version 4.1, the smartphone was able to take HDR photos.

Special steel edging is divided into 3 sections that serve as antennas: one for Bluetooth, Wi-Fi and GPS, the other two (together) for the UMTS and GSM module;

The front and rear panels are made of aluminosilicate glass, which is coated with a grease-repellent coating;

As the central processor of the iPhone 4, Apple A4 is used, that is, the same as on the iPad

Supports Wi-Fi 802.11n standard with data transfer rates up to 300 Mbps (only 2.5 GHz);

An additional spatial sensor appeared - a gyroscope;

The new operating system - iPhone OS 4.0, renamed on the day of the announcement of the iPhone 4 in Apple iOS 4;

Apple also organized better support for corporate customers using the iPhone 4. According to Steve Jobs, this will provide more reliable data protection.

the telephone has one speaker, the grill of which is located at the bottom of the telephone. A symmetrical grid to it at the same end conceals a microphone underneath. If you look at the front panel of the device, placing it vertically, the speaker will be in the lower right, and the microphone in the lower left. As a music player, a program is used that is visually similar to that used on iPods, but with wider functionality. You can watch the video. The popular AVI format is not supported, so such a video must first be converted to MP4, in some cases a simple renaming works. 3gp video format is also supported (in general, the device only supports MP4 format, into which with the help of many programs you can convert a file of any video format). To watch movies of other formats, users can install programs from the App Store (many of which are free).

The device is equipped with a photo and video camera on a CMOS sensor with a resolution of 2 megapixels (for iPhone 2G and 3G), 3 megapixels (for iPhone 3GS), 5 megapixels (for iPhone 4) and 8 megapixels (for iPhone 4S) located the back of the telephone. Starting with the iPhone 4, a front-facing video conferencing camera has appeared. Autofocus and digital zoom are supported starting with the iPhone 3GS (in Apple iOS 4.0). Video recording is supported starting with the iPhone 3GS; however, previous generations of iPhone can record video using third-party software. It is possible to create several albums, view photos in a slide show, send one or more photos by e-mail, MMS or iMessage, upload to iDisk, and, starting from version iOS 5, automatic loading of the entire photo tape to iCloud is implemented (for backup copying and for instant access to photos and videos from other devices that support iCloud). The image can be deleted, set as wallpaper, matched with a contact. When setting a photo as wallpaper or for contact, you can enlarge it and select the desired fragment. A photo editor has appeared in Apple iOS 3.0, it is possible to send photos or videos via MMS, it is possible to edit (cropping the beginning and / or end). Apple iOS 4.1 has the ability to capture HDR photos.

iPhone 3G (second generation) received support for GPS and A-GPS, in the absence of a signal from the provider, A-GPS functions as GPS. The iPhone GPS module uses the same 2 antennas as for other communication systems - 3G, Wi-Fi, therefore, in difficult conditions, the signal received from the satellite can be unstable. Before establishing communication with satellites, A-GPS receives initial information on the global positioning of the telephone from cellular networks. To use the telephone as a GPS navigator, there is a standard program "Maps". One of its main drawbacks is that it does not use its own cards, but works through Google Maps, as a result of which a large amount of Internet traffic and additional time are spent. With the release of SDK 3, developers are allowed to use their cards in programs, which makes it possible to implement a full-fledged program for navigation.

Augmented reality, that is, the expansion of the surrounding reality due to one or another electronic information, has become a separate direction in using the navigation capabilities of the iPhone. In 2010, AlterGeo launched the first augmented reality application for the iPhone in the history of the Russian Federation. Being a part of the geosocial service of the same name, it allowed me to look through the smartphone’s camera on which side and at what distance from the user there are city attractions and places, as well as where his friends are at that moment.

Several navigation apps are currently available:

Navitel - detailed maps of the Russian Federation, Ukraine, Belarus, Kazakhstan, Finland and Eastern Europe.

Navigon - with maps of the Russian Federation, Of Europe and America

iGo My Way 2009 - with maps of the Russian Federation, Of Europe and America

TomTom - with maps of the Russian Federation, Europe and America

Sygic - with maps of the Russian Federation, Europe and America

CityGuide - with maps of the Russian Federation, Ukraine (TravelGps) and Kazakhstan

ProCity - with maps of the Russian Federation, Europe

Yandex maps

AlterGeo - location maps (especially places) for cities of the Russian Federation and the CIS.

Initially, the following programs were installed on the iPhone that are not directly related to the functions of the telephone:

Calculator - a calculator with support for 4 basic arithmetic operations and one memory cell. In iPhone OS 2.0 (and subsequent ones), the calculator’s engineering mode has been added for landscape orientation of the iPhone with support for more complex functions, as well as the extension of the basic program mode functionality.

Calendar is a daily calendar. It can be synchronized with iCal, Microsoft Outlook, MobileMe, iCloud and Calendar services.

Clock - a clock with support for time zones, an alarm clock (with the possibility of independent configuration of several alarms), a stopwatch and a timer.

Maps is a version of the Google Maps project optimized for the iPhone. The ability to search on a map by address or phone, laying out the optimal route taking into account traffic, satellite views and other functions of the web version of the project.

Mail - mail client. Support for Microsoft Exchange, Mobile me, Gmail, mail, AOL. There are options to delete one or more letters, forward, send a blind copy.

Notes - writing and storing notes. Low-functional application: there is no way to move through notes with the gesture of turning over. Starting with iPhone OS 3.0, there is support for synchronizing notes and the landscape mode of the application, and starting with Apple’s version iOS 4.2, you can choose a font from three predefined ones.

Voice recorder - Appeared in firmware version 3.0, allows you to make voice notes.

Spotlight - Appeared in firmware version 3.0, the menu screen (springboard) under the "zero" number. Allows you to search the entire iPhone, including third-party programs that support this technology. With firmware version 4.0, it will be possible to quickly search the main Internet search services, as well as Wikipedia.

Weather - the current weather in the given cities and weather for 7 days. The design and functionality application is almost identical to the Mac OS X widget of the same name. Weather data is downloaded from the server Yahoo!.

Photos - photos that provide the ability to view photos in different sizes and with both screen orientations, rotate, enlarge and reduce them. The interaction interface makes extensive use of Multitouch technology: to move to the next photo, you can use the swipe gesture, to reduce or enlarge the photo you need to move or slide two fingers accordingly. Photos can be organized into albums, you can view in slide show mode. Photos synchronizes with iPhoto and Aperture programs on Mac OS X, you can also import photos from a folder on your computer, which is important for users of other operating systems and photo organizers.

Safari is a browser for the iPhone. The main feature of Safari is the ability to view Web pages in full size without fitting to the width of the screen (instead, scaling of the entire contents of the page is used). The user has the ability to enlarge any part of the page using standard iPhone gestures. Safari also supports tabs, so the user can simultaneously download and view multiple pages. Due to these and other features, Safari has been recognized by two online publications as one of the best smartphone browsers for 2008. Safari is based on the WebKit engine, which is both its positive and negative side. The disadvantages of Safari include the lack of support for Java-applets, the inability to download files and the lack of Adobe Flash, however, these shortcomings are not difficult to fix with third-party plugins.

Stocks - widget for tracking stock prices and currencies.

YouTube is an application for viewing videos from the YouTube server. Close integration with the iPhone made it possible to conveniently navigate the server, search, support the most popular and selected lists. Among the shortcomings, it is necessary to highlight the lack of accelerometer support: navigation on YouTube is carried out only in portrait mode, while viewing a clip is only in landscape mode.

App Store - A client of the Apple App Store online App Store, which allows you to purchase programs in the App Store over the Internet, without using a computer. Added with the release of firmware 2.0.

Initially, prior to issuing the iPhone SDK securities, Apple advised users to use web applications instead of special programs created for the iPhone. A web application is a specially formed web page created for viewing specifically on the iPhone. Often the web page interface was similar to the standard iPhone interface to seem more integrated into the system. Especially for the iPhone, the pages could contain additional code that sets, for example, an icon when saving a web page shortcut to the menu.

There are still many web applications available for use. Most of them are fun and games.

The Slovenian organization CalypsoCrystal, in collaboration with designer Lara Bonik, created a series of limited-edition covers using silver, titanium and Italian leather. There are 3 options for designing the back wall of the smartphone: Rainbow, Sunrise and Rainbow Dream. the cost of a volumetric cover with a stylish three-dimensional pattern will be 169 US dollars.

A few days after the sale of the original iPhone 5 gold & Company September 27, 2012 introduced the most expensive version of it in the largest shopping center in the world, Dubai Mall (UAE). The smartphone cases are covered with several layers of yellow and pink gold. The effect of an all-metal casing of precious metal is created. There is also a mirror coating. limited edition and available for pre-order. the price will be from 4600 to 5000 united States dollars.

Apple MacBook Pro -apple organization laptop. Apple is positioned as a laptop for professional activities - or instead of a desktop computer. Replaced Apple Powerbook G4 computers in 2006. In June 2009, the latest version of the MacBook Pro was introduced, introducing a new line of these laptops. At the moment, the lineup is represented by laptops with a screen diagonal of only 13 and 15 inches.

In 2012, the series was updated, the cases of which have remained virtually unchanged since 2007 - Sandy Bridge processors were replaced with more advanced Ivy Bridge, including support for USB 3.0 and HD Graphics 4000. In the 15-inch model, the video chip manufacturer again became nVidia and now the models are equipped with 650M graphics with 1 GB of GDDR5 memory. The 17-inch model was excluded from the line. Also in the lineup was added one 15-inch model of the “next generation MacBook Pro”, which is distinguished by its lower weight, fast SSD drive and display with an increased resolution, four times higher than the resolution of the displays of the previous generation of 15-inch MacBook Pro.

Currently produced model is made by Apple's patented development - Unibody-case, that is, the case is machined from a single piece of metal. All models of the line have a multitouch trackpad that recognizes four types of touch, a keyboard with a light sensor, thanks to which the keyboard is highlighted in low ambient light. There is an SD card slot, webcam, Wi-Fi and Bluetooth modules. The built-in battery of 13 and 15-inch models allows you to work on a laptop for 8-10 hours with Wi-Fi turned on. In addition to standard configurations, he can choose other configurations that enhance the capabilities of the laptop.

In the model announced in June 2012, an ultra-sharp Retina display appeared, which was previously presented in the New iPad, but Apple removed the built-in Ethernet port from the computer, leaving users only Wi-Fi for Internet connection.

MacBook Pro entered the list of the most significant inventions of 2009 according to the magazine Popular science.

In October 2009, the $ 1,199 entry-level MacBook Pro was recognized as the best-selling laptop in the United States.

The MacBook Pro is equipped with the latest dual-core and quad-core processors and faster graphics, providing the perfect combination of high performance and portability. 13 or 15 inches - whichever model you choose, the battery of any MacBook Pro will last as long as your regular work day (and even longer).

Macbook air - Ultra-thin Apple MacBook Series laptop, available in two versions: with 11.6 - and 13.3-inch screens.

The maximum thickness of the latest model is 1.7 cm. MacBook Air with an 11-inch screen weighs 1.08 kg. The output of the laptop was accompanied by Apple's announcement that it is the thinnest laptop in the world. However, this statement was disputed in the press.

January 15, 2008 - Steve Jobs's first MacBook Air San Francisco on Macworld Expo along with firmware 1.1.3 for iPhone and Time Capsule.

March 14, 2008 - MacBook Air begins sales in the Russian Federation. the cost of a computer that appeared on Russian shelves with a month and a half behind the retail outlets in the USA ranged from 68 to 117 thousand rubles.

July 20, 2011 - an updated version of the MacBook Air was introduced, the design of which remained similar to the previous version, with the OS X Lion operating system also released.

June 11, 2012 - at WWDC 2012 introduced the updated MacBook Air 2012, equipped with new processors Intel Ivy Bridge and the new MagSafe 2 charging port. Based on the OS X Lion operating system, with the option to upgrade to OS X Mountain Lion.

iMac - A series of monoblock personal computers created by Apple Inc. From the very beginning in 1998, this series was popular and was for Apple the basis of the home computer sector.

Their design is very original and original: the compact monitor and all system components, including the SuperDrive CD / DVD drive with slit loading, are assembled in a compact case. It remains only to connect the keyboard and mouse (both of them are included) - and the computer is ready to work. The case has built-in speakers, a photo / video camera, wireless Bluetooth and Wi-Fi. A remote control was supplied with the computer, with which you can control the playback of music, video and photo collections.

This model in 1999 was the first in which Apple abandoned the ADB, GeoPort and SCSI sockets and replaced them with the universal and common USB today. In addition, macs no longer contained a floppy disk drive (it was available separately if necessary).

The first iMac models contained 15-inch CRT monitors and therefore were more voluminous. They used a PowerPC G3 processor, faster than the PowerPC 601 of previous models, but still lagging behind competing Intel Pentium The advanced design, a computer plus a monitor in one case, was a great advantage for home users, and in addition, it stood out aesthetically in comparison with the lines of monotonous beige PC-compatible computers. The design was developed by Jonathan Ive, future vice president of the design firm. The model came with a round two-tone mouse, very unusual, but criticized by users.

Second-generation computers outwardly resembled a large flower and was popularly nicknamed iLamp. The monoblock design consisted of a monitor from 15 to 20 inches in size, mounted on a stand-case in the form of a hemisphere.

The monitor was mounted on the bracket with two hinges to change the position: height above the table level by tilting the bracket, the angle of the screen relative to the vertical, the angle of the screen relative to the vertical axis of the PC and the angle of the screen in the plane of the screen itself.

The unique appearance of this model has long been remembered by users and has been demonstrated in many films of the time. It is believed that it is no coincidence that it resembles a lamp from the film "Luxo Jr." Pixar Studios, also owned by Steve Jobs.

iPod & iTunes

iPod Classic (sold as “iPod classic,” formerly known as iPod) is a portable media player created by Apple, Inc. To date, six generations of iPod Classic have appeared, as well as one spin-off (iPod Photo) that has gradually reunited with the Classic line. All generations use a 1.8-inch hard drive to store information. The current generation is by far the most capacious iPod, with 160 GB of disk space.

The Classic Retronym appeared with the sixth generation iPod Classic on September 5th, 2007; before that, iPod Classic was simply called iPod. A recent study conducted by the Consumers Digest foundation in collaboration with the Guinness Book of Records and Apple Sales, Inc. noted that iPod users bought accessories and updates every 6.2 months, the highest figure being in the region where the Montmerl-Berenz family from Paris purchased them every 6.3 days from 2000 to 2007.

Color iPod models use smoother graphics and text, with moving animations. All iPods have five buttons, and later generations (4th and after) have buttons built into the Click Wheel - a design that gives them a clean, minimalistic interface. The buttons are called:

Menu: to return to previous menus, switch backlighting on older iPods, and exit to the main menu on new iPods

Center button: to select a menu item

Play / Pause: works the same as the On / Off switch when held

Track. song / fast forward

Prev song (and also to the beginning of the song) / Rewind

The iPod operating system is located in a designated place on the hard drive. The optional NOR flash ROM chip (1 megabyte or 512 kilobytes) contains a bootloader program that tells the device to load the OS from this location. Each iPod also has 32 MB of RAM, even though 60 and 80 GB fifth-generation models and sixth-generation models have 64 MB. Part of the RAM is used to keep iPod OS loaded from the firmware, but most RAM is used to cache songs from the hard drive. For example, an iPod can spin its hard drive once and during this time copy 30 MB of the following songs to RAM, saving battery power, without making the hard drive spin during each song. Rockbox and iPodLinux offer open-source alternatives to standard firmware and OS, respectively. Currently, only the alpha version of Rockbox firmware is available for the sixth generation iPod, which uses emBios and iLoader to bypass protection and load an alternative OS.

In March 2002, Apple added limited functionality from a PDA: text files can be displayed, while contacts and schedules can be viewed and synchronized with a computer. Several iPod games are available, including Brick (a clone of Breakout), Parachute, Solitaire, and Music Quiz. A firmware update released in September 2006 added some additional features to the fifth generation iPod including customizable screen brightness, continuous playback, and downloadable games (available on the iTunes Store).

Apple introduced the first-generation iPod on October 23, 2001 with the slogan “1,000 songs in your pocket”. The first iPod had a black-and-white LCD screen and a 5-gigabyte hard drive with a capacity of 1000 songs in MP3 format. Among innovations The iPod was its small size achieved using a 1.8 "hard drive, while its rivals used 2.5" hard drives, and its easy-to-use navigation, which was carried out by a mechanical scroll wheel (unlike later iPods, which had a touch scroll wheel), a central “Select” button and four buttons to control playback around the wheel. The claimed iPod battery life is 10 hours.

March 20, 2002. Apple introduced the first 10-gigabyte iPod model of the first generation. VCard compatibility was added and Mac users were able to synchronize and use their address book on iPod.

the second-generation iPod was introduced on July 17, 2002. Using the same form factor as the first generation, it received a redesigned switch to Home mode, a cover to the FireWire port, and a touchscreen, unlike a mechanical scroll wheel. The front panel received rounded edges. The second generation was supplied in 10- and 20-gigabyte variants. The old 5-gigabyte iPod has not disappeared, but its price has dropped.

It is worth noting that Apple released Windows-compatible iPods from the second generation. These options came with a 4-pin to 6-pin FireWire adapter and Musicmatch Jukebox, unlike iTunes on Mac computers.

In December 2002, Apple introduced the first limited edition iPods with the signatures of Madonna, Tony Hawk, Beck or the No Doubt band logo engraved on the back for an extra US $ 50.

On April 18, 2003, Apple announced a completely redesigned third-generation iPod. Making it thinner than previous models, Apple replaced the FireWire port with a new port for synchronization (which is still in use) and introduced a touch wheel, a completely non-mechanical interface with four auxiliary buttons located in a row between the screen and the touch wheel. Rounded edges appeared at the front panel, the back is also slightly rounded. A new wired remote connector was introduced. While the first and second generations had an auxiliary ring around the headphone port for remote control, the third generation had a 4-pin port adjacent to the headphone port. All iPods now began to support both Mac and Windows without installing additional software, requiring only users to reformat the iPod to Windows users before using it on a PC. Both iTunes and Musicmatch came with all iPods. Battery life is extended to 8 hours, partly due to the use of a lithium-ion battery, unlike a lithium-polymer battery.

Announced on July 19, 2004, the fourth-generation iPod replaced the third-generation iPod touch wheel with a new, touch wheel with buttons on it, the Click Wheel, which had previously appeared on the iPod Mini. The iPod itself has also become slightly thinner. the price has been reduced and the selection has been simplified. It is worth noting that Apple began to reduce the number of accessories inside since the 4th generation. While the dock, case, and remote controls used to come with the best iPods, the largest 40GB iPod came only with the dock, Sennheiser-iPod headphones, and a charging cable for connecting to both USB and FireWire. In addition to using the Click Wheel from iPod mini, the fourth-generation classic used Mini's more energy-saving components, reaching 12 hours of battery life using the same battery as its predecessor.

A special U2 edition was announced on October 26, 2004 in support of the U2 album - How to Dismantle an Atomic Bomb. The front plastic panel of this iPod was black, and the touch wheel was red, matching the color of the album. With 30 gigabytes and murals of all four U2 members, this iPod included a collection of past U2 albums. U2 iPod had special features, for example, free song downloads.

The special edition of Harry Potter was announced on September 7, 2005. It was released along with the Harry Potter series audio books on iTunes. He had the Hogwarts logo on the back, and all 6 books that were available then were already on it.

While the U2 iPod was announced, Apple also showed iPod Photo.

Introduced as an improved version of the fourth-generation iPod, iPod Photo had a 220 × 176 pixel LCD screen that can display 65,536 colors. iPod photo supported JPEG, BMP, GIF, TIFF and PNG formats, and could be connected to a TV or other slideshow display. The battery withstands 15 hours of music and 5 hours of slideshow with music. iPod photo was released in 40- and 60-gigabyte versions.

On February 23, 2005, 40-gigabyte models were replaced with thinner and cheaper 30-gigabyte models. the price for the 60-gigabyte model fell, and the number of accessories was reduced, as a result of the dock, the FireWire cable and the TV cable were sold as separate products.

The fifth generation iPod was introduced October 12, 2005, almost immediately after the presentation of iPod Nano. The fifth generation iPod had a 2.5 "320x240 QVGA screen and smaller Click Wheel. This iPod is also known as iPod Video.

iPod Video is the first iPod, available in other colors as standard (that is, not only in special editions), since white was added, except for the standard “Brand iPod iPod White”, as well as the second time a completely redone iPod, with new proportions, a completely flat front, and more rounded edges. The 4-pin was also removed, which caused incompatibility with some past accessories. iPod Video was also released in a special edition from U2 with a 30 gigabyte drive. iPod Video was the latest iPod model with a plastic front.

There is also an iPod 30GB version with Richard Mille engraving and stars around the edges. Such ipods were released only 70 pieces in the world.

iPod Video plays videos in MP4 (up to 2.5 Mbps) and H.264 (up to 1.5 Mbps) formats. Videos such as TV shows, podcasts, clips, and movies can be purchased from online stores, such as the iTunes Store, or downloaded from other sources and then imported into iPod via iTunes.

Video or slideshows can be played from a fifth-generation iPod via a TV, projector, or monitor, using an Apple iPod audio-video cable, or via a dock.

iPod Video was updated on September 12, 2006. In this update, the screen became brighter, with a search function, continuous playback, game support, and new headphones. This iPod also has extended battery life when playing videos.

Game support, improved video playback time, and continuous playback have been made available to all iPods of this generation through a firmware update in iTunes. The iTunes CD also stopped shipping, as a result of which users had to download it from the official Apple website. In this update, the 60 gigabyte model has been replaced by the 80 gigabyte model.

In this iPod, the new search function allows you to use Click Wheel to write the name of the song, artist, album, audiobook or podcast you are looking for, as a result of which your iPod will search for results while you type.

iPod touch is a portable multimedia player from the Apple iPod series. It differs from other players in the series by the presence of Wi-Fi and the presence of the App Store. iPod touch adds a multi-touch user interface to the iPod line. This is the first iPod with wireless access to the iTunes Store and the App Store, providing the ability to buy and download to your device. By March 2011, Apple had sold over 60 million iPod touch units.

The player’s appearance is based on the design of the iPhone, a mobile phone released by Apple on June 29, 2007. iPod, unlike a telephone, has a thinner and shorter body. The gadget has dimensions 110CH61.8CH7.3 mm. The front part of the case is made of white plastic coated with a glass resistant to mechanical stress, and the back is made of metal. In this case, the device weighs only 101 g.

On the front of the player is a 3.5-inch (1-4 iPod) and 4-inch iPod touch 5th generation widescreen multi-touch screen, as well as one single button (Home), located under the display and designed to return to the main menu. See: #Interface.

There are also two cameras on the front and on the back.

There is a Wi-Fi antenna (starting from the 4th generation it is under the screen), which allows the player to work in Wi-Fi wireless networks (via 802.11b / g / n protocols). This allows owners of iPod touch to download music for the player without using a computer as an intermediary: the iTunes Store service can now be used directly from the device (using its lightweight version - iTunes Wi-Fi Music Store).

You can also use Wi-Fi for web surfing, downloading applications from the App Store service.

At the bottom of the player are a connector for a docking station or a USB 2.0 cable and a 3.5 mm jack for stereo headphones. 4 generations have a speaker to the left of the connector.

Starting from the fifth generation of the player (presented on September 12, 2012), the iPod touch loop basic accessory appeared - a silicone wrist strap that attaches to the aluminum button on the back of the player. The connector dock connector has also been changed from a 30-pin connector to a more modern one (at the same time as the iPhone 5, iPad 4 and iPod nano 7).

iPod touch runs on iOS (originally iPhone OS). The first major update to the operating system after the first cash issue was iPhone OS 2.0. In this update, the App Store was introduced, which allowed the installation of third-party applications. iPhone OS 2.0 debuted on July 11, 2008. IPhone users received the update for free, while iPod touch users had to pay for the update. The second major update to the operating system was released on June 17, 2009. IPhone OS 3.0 adds features such as cut, copy and paste, modem mode and support for push notifications. IPod touch users also had to pay for this update. iOS 4.0 was introduced on June 21, 2010. It was the first major iOS that refused to support some older devices, such as the first-generation iPod touch and the original iPhone. iOS 4 worked in limited mode on the iPhone 3G and the second generation iPod touch, while the iPhone 4, iPhone 3GS, iPod touch third and fourth generation had all the features. Key features introduced in iOS 4.0 include iBooks, FaceTime, and multitasking. iOS 5.0 was introduced to the public on June 6, 2011.

Mac mini Is a computer manufactured by Apple Inc. and belonging to the Macintosh family. It was officially presented to the public on January 11, 2005 at the MacWorld Expo. Since then, the model range has been updated in 2005, 2006, 2007, 2009, 2010, 2011 and 2012.

It has relatively small sizes for devices of this level: a square base with rounded edges with a side of 16.5 cm and a 5.1-cm height (models up to and including 2009), which is almost identical to five boxes of CDs folded into one stack. Weight - 1.32 kg.

The 2010 model has dimensions of 19.7 x 19.7 x 3.6 cm. Weight is 1.37 kg.

The computer is sold without a monitor, keyboard and mouse, in the expectation that the user already has them from his PC computer or the old mac. Included with the first processor-based models was the Apple Remote, with which you can control the playback of music, video and photo collections on a computer through Front Row. Apple Remote is currently excluded from deliveries and is offered optionally.

On June 15, the updated Mac Mini came out, in a new form factor, with new software and a new hardware platform:

Reduced height aluminum housing with integrated power supply

Processor: 2.4 GHz Intel Core 2 Duo or 2.66 GHz Intel Core 2 Duo

L2 Cache: 3 MB embedded in the processor

System bus: 1067 MHz

Memory: 2 GB (optionally expandable) DDR3 SDRAM operating at 1067 MHz, support up to 8 GB

Hard Drive: 320 GB or 2 x 500 GB

Optical drive: 8x Slot-loading SuperDrive with dual layer support (DVD ± R DL / DVD ± RW / CD-RW)

Graphics: NVIDIA GeForce 320M GPU with 256 MB DDR3 SDRAM used in conjunction with RAM;

Ports: one FireWire 800 port (8 W), 4 USB 2.0 ports, HDMI output; Mini DisplayPort, SD card slot;

Audio: built-in loudspeaker, combined optical digital audio input and audio output;

Network interface: built-in network adapter 10/100 / 1000BASE-T Gigabit Ethernet;

Wireless interfaces: built-in AirPort Extreme Wi-Fi adapter (based on draft 802.11n specification); compatible with IEEE 802.11a / b / g standard, built-in Bluetooth 2.1 + EDR adapter (improved data transfer rate).

From the software there is a standard set of applications for macs: the Mac OS X operating system, the Safari browser, the software package for working with photo and video materials and creating DVD iLife. Trial versions of iWork and Microsoft Office office suites are also included.

The presence of a writable DVD-drive (in the latest models it plays the role of MacBook Air SuperDrive) and the iLife software package makes it possible to record and play digital video and DVD.

Apple (Apple, Apple) is

A computer positioned in the USA as an inexpensive model by local standards (from 600 to 800 USD) with attractive features costs in the Russian Federation from 850 to 1110 USD, and in Europe - from 580 to 760 EUR - that is, 20% -30% more expensive, which in some cases overlaps expense for the flight and pickup of this type of device from America.

Apple TV Is a digital media player developed by Apple, Inc. Modern Apple TV plays streaming media (movies, music, podcasts and photos) to widescreen LCD televisions and plasma panels from the iTunes library hosted on Mac or PC computers, iPad internet tablets, iPod touch players, iPhone smartphones, or Internet Services: iTunes Store, iCloud, Netflix, YouTube, Vimeo, Flickr.

First-generation devices use a modified version of the Apple Mac OS X Tiger as the operating system; starting with the second generation, devices use a modified version of the Apple iOS.

The second generation of Apple TV (the issue of securities of 2010 and later) does not allow you to buy television shows and movies in the iTunes Store (there is no hard disk for storing content), you can only rent (rent) them from the iTunes Store in the iTunes Store for viewing.

Apple TV of the first generation was intended for use only on the home network - synchronizing the contents of the iTunes library, located on Mac or PC computers.

for the month of March 2007.

June 2007 - firmware update to version 1.1, which, in addition to security improvements, added the ability to stream photos and access YouTube’s video service.

January 15, 2008 - the announcement of a new free firmware for Apple TV. With it, you can buy and rent movies and music from the iTunes Store, as well as download podcasts and photos (in streaming mode) from MobileMe and Flickr Internet resources.

February 2008 - firmware update, in connection with which the user got access to iTunes, Flickr and .Mac galleries without using a computer. The possibility of renting films directly from Apple TV, including high resolution, was also introduced.

July 10, 2008 - Apple TV OS 2.1 firmware release. Closed several security vulnerabilities. From Apple, a new Remote app for managing Apple TV using iPod Touch or iPhone appeared in the App Store, and the gallery manager has also been updated.

September 14, 2009 - the cessation of the sale and issue of Apple TV with a 40 gigabyte hard drive inside. Apple has discontinued the 40 GB version. Apple TV - this device quietly disappeared from the online store of the company, after which the prices for the older 160 GB model fell sharply immediately by one hundred dollars. Apple TV 160 GB remained the only model of the Apple set-top box and began to cost $ 229 instead of the previous 329.

2010, September 1 - Steve Jobs introduced the compact and cheap new version of Apple TV (2010). The new Apple TV (2010) is fundamentally different from the previous version, both hardware (based on the Apple A4 ARM processor) and software. The new player for $ 99 allows you to play streaming media from the Internet or from your home computer, or take in rentau (for hire) to watch television shows and movies.

2012, March 7 - Apple TV was updated. At the heart of the hardware is a single-core version of the ARM-processor Apple A5. In the new Apple TV, the user interface has been updated, borrowing a lot from Apple iOS, as well as the ability to play streaming video from the Web in 1080p format. the price is still $ 99.

Apple TV connects to a TV or other equipment through an HDMI interface. There are no connection cables in the Apple TV bundle (except for the power cable), so the user must use their own.

Despite the fact that Apple claims that it requires widescreen TVs that support EDTV or HDTV, Apple has confirmed that the device can work with standard-definition TVs with anamorphic widescreen. Apple TV supports ONLY digital optical output. The player can work on a local network using an Ethernet connection or on a Wi-Fi network using the 802.11n or 802.11a / b / g protocol. The USB port located on the rear wall is used for business purposes and is not intended to work with external drives.

Apple TV comes with Apple Remote.

Older versions of Apple TV allow you to synchronize content from the iTunes library by copying it to the built-in hard drive or broadcasting it directly from a computer via a cable or wireless home network. In sync mode, Apple TV works just like a regular iPod. After synchronization is completed, Apple TV can work offline without connecting to iTunes. Synchronization modes are divided into “automatic” (all content without exception is copied) or “favorites” when only selected files are copied to Apple TV.

The modern version of Apple TV works exclusively in streaming mode, when the contents of the iTunes library are played without synchronization, directly over a local network or multimedia stream is played from the Internet services iTunes Store, HuluPlus, MobileMe, Netflix, YouTube, Flickr.

Apple TV interface is very simple. It is based on the Front Row multimedia shell. The content is divided into several groups, including “Films”, “TV Programs”, “Music”, “YouTube”, “Podcasts”, “Photos” as well as “Settings” and “Sources”. Going to the menu gives access to the submenu. Navigate through the menu using the Apple Remote.

During today's trading on stock market In the morning, Apple’s stock price reached a new record high of $ 664.74 apiece, resulting in Cupertino’s market capitalization exceeding $ 623 billion. As a result, the firm’s capitalization rate by the end bidding stopped at around $ 622.6 billion. This means that Apple has become the most expensive public American firm of all time.

The previous record of $ 618.9 billion in market value was set by Microsoft on December 30, 1999. It should be added that when Microsoft broke market value records in the late 90s, Apple fought for survival. More recently, in 2004 the market value of the apple organization did not exceed $ 10 billion, and only three years ago it was at around $ 100 billion.

Currently, only the production of iPhone smartphones brings Apple more money than Microsoft makes. And the iPad tablet, which was supposed to fill the gap in the market between the iPhone and Mac computers, was in itself a product that provides multi-million dollar revenue.

Apple is one of the most profitable companies in the world. Over the past three months of 2011 (the first quarter of fiscal 2012), Apple managed to earn $ 13 billion, only not reaching the ExxonMobil record a little - $ 14.8 billion in profit for the quarter set in the fall of 2008, when the price hit records.

Apple (Apple, Apple) is

Now Apple’s share price growth is driven by rumors of the upcoming announcement of a new generation iPhone and iPad mini.

Deutsch Wikipedia

Apple 2 - Apple II Apple II Apple IIc Type Micro ordinateur Date de sortie 1977 ... Wikipédia en Français

Apple tv - ist die Bezeichnung einer Set Top Box, die von Apple Inc. entwickelt wurde. Sie wird an ein Fernsehgerät oder an einen Bildschirm angeschlossen und kann auf diesem verschiedene Medieninhalte wiedergeben, die sie über ein lokales Netzwerk erhält ... ... Deutsch Wikipedia

Apple a4 - Apple A4 \u003e\u003e Central Processing Unit Production: since 2010 Production ... Wikipedia

Apple - Ap ple (p p l), n. ppel, pl; akin to fries. & D. appel, OHG, aphul, aphol, G. apfel, Icel. epli, Sw. [a] ple, Dan. ble, gael. ubhall, W. afal, Arm. aval, Lith. ob [* u] lys, Russ. iabloko; of unknown origin.] 1 ... The Collaborative International Dictionary of English

Apple tv - Fabricante Apple Inc. Tipo Receptor digital multimedia en un decodificador ... Wikipedia Español

Computer Science, Cybernetics and Programming

Apple Inc - an American corporation, a manufacturer of personal and tablet computers, audio players, phones, software. One of the pioneers in the field of personal computers and modern multitasking operating systems with a graphical interface.

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A rainy calendar day for fans of the Macbook, iPad, iPhone, and other Apple gadgets. Company founder Steve Jobs died in his 57th year of life.

With his "bitten apple," Jobs, without exaggeration, changed the world, accustoming mankind to a completely different way of communication. From 1976, when the novice computer scientist was just creating Apple, and until August 2011, when due to a serious illness of the CEO of the most expensive IT corporation in the world, he, as Jobs himself admitted, always managed to get ahead of time, but today it is for him stopped. Television archives preserved the moment when Jobs became a simple computer man.

Recalls the great genius nTV correspondent Sergey Malozyomov.

1984, Apple's 29-year-old founder introduces the new Macintosh computer. It had a revolutionary user interface, which was later called the "mouse." Now it’s hard to believe, but before Jobs there was only a keyboard, and you could move around the screen with only keystrokes. Make it easier for the client to live - the head of Apple always dreamed of just that. He, as a rule, did not invent himself. The talent was to notice the right development in time, buy it and integrate it into the product. According to his philosophy, Jobs did not try to keep up with the times, but was ahead of him, deciding for the user what he needed.

Steve Jobs: “This machine will guess your desires and do exactly what you want. You have never experienced anything like it. ”

Apple products, as a rule, always had a limited set of functions, but they all worked flawlessly.

Jobs’s genius was also to convince consumers: “You really want this: to use your fingers on the screen of a mobile phone, to have a computer without a keyboard at all - a tablet. Agree, and you will also have the absence of viruses, the fastest processors, the brightest screens and the longest-lasting batteries. But in return, you can install only those programs that I approve. You’ll pay me for almost any installed application, downloaded video or song. ”

Millions of people agreed. All Jobs-related Apple products became style icons. iPod, iPhone, Macbook and iPad - users have repeatedly admitted that they experience a real sensual attraction to these gadgets. They want to touch, get, examine. Jobs, as he could, supported this hysteria always personally and solemnly, no matter how badly he felt when introducing new items.

Steve Jobs: “As you probably know, a few months ago I had a liver transplant. now I have the liver of a twenty-year-old man who died in a car accident and was so noble that he donated his organs. "

In August 2011, cancer of the liver, and then the pancreas, brought Jobs's health to a state in which he chose to resign from his post as head of Apple. Information about how bad he looked periodically hit the press. It became clear to everyone that the genius was not long, NTV reports.

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